Display device



May 7, 1957' 5. J.. BERGER ETAL "2,791,049

' DISPLAX DEVICE Filed 001:. 27, 1955 Juli-Q5;

[7a 'INVENTORS SOL J. BERGER United States Patent DISPLAY DEVICE Sol J.Berger and John G. Rivenburgh, Chicago, 111., assignors to Berger-Amour,Chicago, Ill., a partnership Application October 27, 1955, Serial No.543,070

4 Claims. (Cl. 40-125) This invention relates to advertising displaydevices, particularly to relatively small cardboard advertising displaysigns or placards and means for supporting the same in uprightpositions.

In the retail merchandising of food and other products, it is customaryfor dealers and wholesalers to furnish advertising display matter in theform of cardboard display placards or signs and the like to theretailer. The location of, and the manner of mounting the signs areusually left to the discretion of the retailer. Because of the usualconstruction of the signs, the retailer is limited in the number of wayshe can support the sign. Thus, where a food supermarket is involved, hewould have difficulty in mounting a conventionally constructed sign uponthe rim of a wire-constructed shopping basket which is now also used inmany stores as a display bin for various food items.

It is accordingly one of the objects of this invention to provide anadvertising display sign which may be mounted in an upright position ina variety of ways. It is another one of the objects of this invention toprovide an advertising display sign which may be quickly and easilymounted upon a wire rod, such as the rim of a wire-constructed shoppingbasket.

A still further object of the invention is to provide an advertisingdisplay sign as above described wherein the sign may be folded into acompact unit to facilitate the compact storage and shipment thereof.

Other objects and advantages of the invention and a complete descriptionthereof will be given in the specification to follow, taken inconjunction with the drawings showing an exemplary embodiment of theinvention.

In the drawings:

Fig. 1 is a perspective view of a cart-supported wirerod shopping basketupon the rim of which is mounted a cardboard advertising display signconstructed in accordance with the invention;

Fig. 2 is an enlarged fragmentary perspective view of the sign bottom,showing the manner of mounting the sign upon the rim of the shoppingbasket;

Fig. 3 is an enlarged fragmentary section through the sign bottom, takenalong section line 33 in Fig. 2;

Fig. 4 is an enlarged fragmentary elevational view of the sign bottombefore it has been folded and mounted upon the basket rim;

Fig. 5 is an enlarged fragmentary section through the sign bottom ofFig. 4, taken along section line 55 therein;

Fig. 6 is an enlarged fragmentary section through the upper hinged padof the sign, taken along section line 66 in Fig. 1;

Fig. 7 is a horizontal section through the sign, taken along sectionline 7-7 in Fig. 6;

Fig. 8 is a fragmentary side view of the sign bottom when mountedupright between rows of cans; and

Fig. 9 is a perspective view of the bottom portion of the sign supportedbetween adjacent cartons of merchan-,

dise.

ice

Refer now to the drawings where the same reference numerals indicate thesame parts throughout.

In Fig. l the advertising display sign 1 is shown mounted on the rim 3of a wire-rod shopping basket carried in a cart frame 5. The sign may beused to advertise products sold in other locations of the store or toadvertise products placed within the basket used as a display bin.

The sign shown in the drawings is made of a pair of narrow, curved,corrugated cardboard pieces or halves 6a+-.6b which are mirror images ofone another. They are hinged together at one end 7 to provide in acompletely unfolded state a substantially horse-shoe shaped sign. Whenfolded together the sign halves are in, face to face Contact with theiredges in registry with one another to provide a compact, easy-to-handleassembly. The hinge is formed by crimping and folding back a narrowtransverse strip 9a9b of the cardboard sign material at the upper end ofeach of the halves 6a and 6b along hinge lines which will ultimatelyfall adjacent to the line of symmetry of the sign assembly. A downwardlyinclined closed bottom slot 10a-10b is cut in the transverse edge ofeach strip 9a-,9b for reasons to be explained. The

folded strips 911-91; are then secured together by staples 10 or othersuitable fastening means, with the slots Mia-10b in registry with oneanother.

Refer now to the distal or unhinged bottom end of one of the sign halves6a shown in Fig. 4 (the bottom end of the other sign half 6b is merelythe mirror image of what is shown in Fig. 4). The sign piece has arectangular sign-mounting section 11a formed integrally with the rest ofthe sign body 12a. Struck or stamped from the rectangular mountingsection 11a is a generally U-shaped flap 13a which is hinged at the topto the sign piece body along aligned horizontal hinge axes 1515 formedby crimping the opposite faces of the cardboard material inwardly at 16-.1 6 (Fig. 5). The base of the flap issimilarly hinged at 18-18 to thelegs 1911-19 1 of the U-shaped flap. An inverted T-shaped tab 2.3 r idlyexends r m the n bo y 124 nd is fo me by v ical slits 20-20, ahorizontal slit 21, and slots 24-24 which form the neck of the tab. Theupper margin of the slots 24-24 are in substantial alignment with thehinge axes 1515. Holes 2627 are formed in the center of the tab 23a andflap base 17a which holes are in registry when the flap base is foldedback into contact with the tab.

To mount the sign upon the wire-rod rim of the basket 4, the sign halvesare supported upon opposite rim portions of the basket with the tabs23a-23b and flaps 13a13b straddling the basket rim 3. In so positioningthe sign halves, they must be bowed outward slightly to permit thebottoms of these pieces to be positioned parallel to the oppositeparallel portions of the basket rim. In the example shown in thedrawings the basket rim passes in front of the rigidly depending tabs23a-23b of the sign halves and behind the mutually spaced legs of theflaps 13a13b. The flap bases 17a17b are bent toward the tabs 2361-231)respectively after the sign bottoms have been placed on the basket rim,and when so bent the then top edges thereof fall approximately along thebottom of the slots 24 and beneath the basket rim (Fig. 3). Then, tofasten securely the sign to the rim, headed wing pins 29-29 are passedthrough the aligned tab and flap holes 26-27 and the wings thereof areturned out to hold the tabs and flaps together below the basket rim. Thepulled together tabs and flaps snugly receive the basket rim. The signin this condition is in a stable and secure upright position. To attractattention to the sign, a mobile 28 suspended from a string passingthrough the slots Net-10b may be mounted upon the sign.

If it is desired to support the sign in an upright posi- 3 tion betweencans 30, the hinged flap bases 17a-17b of the sign halves are bent intoa horizontal plane and cans 30 are placed upon the flap bases so thatthe cans bear :againstthe inner facesof theparallel tabs and fla'p legs,

as shown in Fig. 8. Cans 31 may also be placed against .the outer facesof these sign bases.

The sign may also be supported in this same position between adjacentboxes 33, as shown in Fig. 9. In such case, the flap bases 17a-17b areunfolded into the plane of the flap legs 19a19b.

The invention has thus provided an attractive sign which is mountable ina number of different ways, one of which includes the mounting of thesign upon a horizontal support rod, which in the example described is abasket rim.

In compliance with the requirements of the patent statutes we have hereshown and described a preferred embodiment of our invention. It is,however, to be understood that the invention is not limited to theprecise construction here shown, the same being merely illustrative ofthe principles of the invention. What we consider new and desire tosecure by Letters Patent is:

1. An advertising display sign having means at the base of the sign formounting the same upon a generally horizont ally extending rod, saidmeans comprising juxtaposed tab means and flap means depending from thebottom of said sign, said tab means extending rigidly from said body andsaid flap means being hinged thereto, one of said tab and flap meanshaving mutually spaced apart portions adapted to extend on one side ofthe rod and between which the other of same is located, a hinged stripjoining said spaced apart portion beneath the latter means, said stripbeing movable into overlapping relation with the other of said means,and means for joining the overlapping portions of said flap and tabmeans together beneath the rod so as to fasten the display sign to therod.

2. An advertising display sign having means at the bottom thereof formounting the same upon a horizontal member, said means comprising asemi-rigid U-shaped flap depending from the sign bottom, a tab dependingfrom said sign bottom within the space defined by said U-shaped portion,at least one of said flap and tab being flexible laterally with respectto the other so that they may straddle a member upon which the sign maybe 4 mounted, the base portion of said U-shaped flap being bendable intoa position where the base of the flap and said tab are one behind theother, said flap and tab having holes formed therein below the hingeline of the flap, and means extendable through said holes for fasteningsaid bendable flap base and tab together.

3. An advertising display sign having means at the bottom thereof formounting the same upon a horizontal member, said means comprising asemi-rigid U-shaped flap depending from the sign bottom, a tab dependingfrom said sign bottom within the space defined by said U-shaped portion,at least one of said flap and tab being flexible laterally with respectto the other so that they may straddle a member upon which the sign maybe mounted, the base portion of said U-shaped flap being bendable into aposition where the base of the flap and said tab are one behind theother, and means for fastening said bendable flap base and tab together.

4. An advertising display sign comprised of two similarly sized andshaped complementary sections which are hinged together to be foldedwhen unused one upon the other with the edges thereof in correspondence,each of said sign sections being an integral piece having means at thebottom thereof for mounting the same upon a horizontal rod, said meanscomprising a semi-rigid U-shaped flap hinged at the bottom of the signsection, a tab depending rigidly from said sign section and extendinginto thespace within said U-shaped flap, said sign section having slotstherein adjacent the top of said tab at the hinge axis of the flap, saidflap and tab being arranged to straddle a rod member upon Which the signmay be mounted, the base portion of said U-shaped flap being bendableinto a position Where the base of the flap and said tab are one behindthe other, and means for fastening said flap base and tab together.

References Cited in the file of this patent UNITED STATES PATENTS640,943 Poehlmann Jan. 9, 1900 1,116,942 Smith Nov. 10, 1914 1,790,638Fox Jan. 27, 1931 2,267,529 Leech Dec. 23, 941

